After six years of accomplishments and achievements, MEGAJOULE begins a new stage of its trajectory and, therefore feels it is time to seek for new paths, new experiences and to innovate.
Driven by this new era of growth and evolution, MEGAJOULE implements the process of internationalization of its activities acting in other relevant areas in the scenario of renewable energy such as in Brazil and Poland.
MEGAJOULE also believes that the construction of a new image is important to adapt to the new expectations experienced by the company.
To that end, it develops the redesign of the brand, which now reflects in a more modern and harmonic way the essence of the company.
The new branding gives strength and personality to MEGAJOULE. The format and combination of elements of the new symbol convey the idea of movement, expansion, continuity and flexibility. All these values build the image of a bold and dynamic company which has potential to act expressively in the international market.
The colors and the gradient of the brand produce a visual impact and are responsible for linking the concepts of energy and vitality to the image of MEGAJOULE. The typology is balanced and aesthetically functional so in addition to fitting the profile and of the company it fully matches all the other elements of the brand.
To put the company in the new panorama that it is inserted, this slogan was created:
Rethinking Energy Worldwide
The new slogan highlights the prospects for MEGAJOULE global expansion and even encourages people to rethink the energies that move the world.
In this new phase of its life, MEGAJOULE feels it is better prepared to face market challenges and avail the opportunities that are yet to come.